Minds On

Foodies unite!

What influences your food choices?

Using the following scale as a guide, rate the influences listed below and how they affect your personal food choices from strongly agree to strongly disagree.

This is a scale that ranks your choices based on strongly disagree, disagree, natural, agree, or strongly agree.

Complete the Food Influence Chart in your notebook or using the following fillable and printable document. You can also complete this activity using a method of your choice.

Influence

Rating

Hunger

Taste

Culture

Social media

Cost

Family

Peers

Preparation requirements

Nutritional information

Celebrities

Press the ‘Activity’ button to access Food Influence Chart. 

Activity(Open PDF in a new window)

Brainstorm

What do you think of your ratings?

Reflect on three different choices you ranked either strongly agree or strongly disagree. Why do you think these are such strong influences?

Record your answers in a method of your choice.

Action

I want to be like….

Advertisers use a variety of strategies to give consumers information to help them decide what to buy. All forms of media are used to advertise to potential customers. One of the most effective advertising strategies is to have a product endorsed by a celebrity.

Press ‘Definition’ to access a definition of advertisers.

Advertiser: a person or company that advertises or promotes a product, service, or event.

Press ‘Definition’ to access a definition of consumers.

Consumer: a person who purchases goods and services for personal use.

Explore the following athletes and some of the food and drinks they endorse:

  • McDonald’s and Sprite by LeBron James from the NBA
  • Gatorade and Pepsi-Cola by Peyton Manning from the NFL
  • Kraft Oreo cookies and Gatorade by tennis player Serena Williams
  • Gatorade and Tim Hortons by NHL player Sidney Crosby

When have you been influenced?

Have you ever wanted to try a product because it was being promoted and endorsed by a celebrity or athlete?

Press ‘Definition’ to access a definition of endorsed.

Endorsed: the act of giving your approval or support to someone or something.

Why do you believe companies use athletes to endorse and sell their products?

Use your preferred method of communication (audio, video, or written form) to express your ideas and thoughts.

Consolidation

Commercial creation

Advertising plays a huge role on the food and drinks that people want to buy.

Create a TV or radio commercial on a healthy food or beverage product of your choice. The commercial must include a fictional celebrity who is endorsing your product and promoting the healthy benefits of your food or drink. Use your preferred method of communication (audio, video, or written form) to create your commercial.

Reflection

As you read through these descriptions, which sentence best describes how you are feeling about your understanding of this learning activity? Press the button that is beside this sentence.

I feel…

Now, record your ideas using a voice recorder, speech-to-text, or writing tool.