Getting your attention

What kinds of advertisements get your attention? How?

Commercials and slogans

Explore the sentence starters and questions below. Choose an answer and check your response.

Create a definition for a commercial.

Press the ‘Commercials’ button to check your understanding.

Commercials

Commercials use slogans to help us recognize the product. Create a definition for a slogan.Explore the following video

Press the ‘Slogan’ button to check your understanding.

Slogan

Explore the following commercial. What do you notice?

Did the commercial get your attention? How?

Student Success

Think-Pair-Share

Why do you think advertisers include slogans in commercials? If you came across the slogan, would you know the name of the product? Why do you think advertisers use them?

Brainstorm examples of commercials that contain slogans.

Note to teachers: See your teacher guide for collaboration tools, ideas and suggestions.

Make a plan

Organize your ideas

In the Minds On, we explored a commercial for the company TVO. The slogan "Never stop learning" came at the end of the commercial. The commercial also used music, photos, words, and an audio clip. All of these are techniques to help share information.

It's time to plan your own commercial! First, choose an object or a product.

Next, think about the following questions:

• What do you want in your commercial? (For example: music, words, photos, audio)
• What kind of short phrase or slogan describes your object or product?

Finally, create your plan.

Complete My Commercial Planning below to help you plan out your own commercial advertisement.

You may also use an audio clip or another method of your choice to record your plan.

Press the Activity button to access the My Commercial Planning.

Activity (Open PDF in a new tab)

Your own commercial!

Student Success

Think-Pair-Share

Creating a Commercial

Now that you have finished your plan, it's time to create. Create your commercial using a video recording, an audio recording, a poster, or another method of your choice.

Note to teachers: See your teacher guide for collaboration tools, ideas and suggestions.

Reflection

How do you feel about what you have learned in this activity?  Which of the next four sentences best matches how you are feeling about your learning? Press the button that is beside this sentence.

I feel...

I have an excellent understanding of the concepts   I have a very good understanding of the concepts   I have some understanding but need to review some more  my understanding of the concepts needs a lot more work

Now, record your ideas about your feelings using a voice recorder, speech-to-text, or writing tool.