Minds On

What are slogans and logos?

Some companies use advertisements that include slogans and/or logos. What is a slogan? What is a logo?

Press the ‘Answer’ button to check your understanding.

Slogans:

Slogans are short and memorable phrases that are used in advertising.

Logos:

Logos are a symbol or design that companies use to sell their products.

Student Success

Think-Pair-Share

Examine the following image.

Logo of the brand Lego
"Only the best is good enough"

After reviewing the image, reflect on the following questions:

  • Do you recognize this?
  • Where have you experienced this?
  • How does it capture your attention?

Press the ‘Answer’ button to check your understanding.

The image is the logo of the brand Lego. The Lego Group is a company that makes plastic bricks. These bricks can be used to build different types of objects.

Questions

  • Companies use different techniques to create interesting logos and slogans. For example:
    • rhyming words
    • music
    • words
    • pictures
    • colours and font
  • What did you learn about the Lego company?
  • What do you notice about their logo and slogan?

Note to teachers: See your teacher guide for collaboration tools, ideas and suggestions.