Minds On
What are slogans and logos?
Some companies use advertisements that include slogans and/or logos. What is a slogan? What is a logo?
Press the ‘Answer’ button to check your understanding.
Slogans:
Slogans are short and memorable phrases that are used in advertising.
Logos:
Logos are a symbol or design that companies use to sell their products.
Student Success
Think-Pair-Share
Examine the following image.
After reviewing the image, reflect on the following questions:
- Do you recognize this?
- Where have you experienced this?
- How does it capture your attention?
Press the ‘Answer’ button to check your understanding.
Questions
- Companies use different techniques to create interesting logos and slogans. For
example:
- rhyming words
- music
- words
- pictures
- colours and font
- What did you learn about the Lego company?
- What do you notice about their logo and slogan?
Note to teachers: See your teacher guide for collaboration tools, ideas and suggestions.
Action
Explore
Using the answers we discussed in the Minds On section, let’s explore slogans and logos in both magazines and commercials. Sometimes the messages in ads are:
- "implied" which means it is hidden and makes us think about what the message could be
- "overt" which means it is clear and we can understand the message
For example, let's explore the logo and slogan from the Minds On.
Overt Message: The logo uses
- big, bold letters
- a bright background
- the name of the product
The overt message helps us to remember the product name.
Implied Message: The name "Lego" came from the Danish words "leg godt" which means "play well."
The company used these words when creating the product.
Find 1-3 advertisements for products. Think about the following questions:
- What is the product?
- Where did you find it?
- What is the slogan and/or logo?
- Are there an overt and/or implied message?
Use the Analyzing Slogans and Logos Organizer, an audio clip, or another method of your choice to record your information.
| Product being advertised | Source (magazine, commercial, other) | Slogan and/or logo | Overt/ implied |
|---|---|---|---|
Press the Activity button to access the Analyzing Slogans and Logos Organizer.
Activity (Open PDF in a new tab)
Student Success
Think-Pair-Share
If possible, work with a partner to come up with a list of buzzwords or phrases used to grab the attention of shoppers.
Note to teachers: See your teacher guide for collaboration tools, ideas and suggestions.
Consolidation
Creating your own!
It's time to create your own logo and slogan!
Let's pretend you are part of a company.
The company makes fresh lemonade for the people in your neighbourhood. You can also think of another product idea for your company.
Design your own logo and slogan for your lemonade.
Your logo might include:
- words or pictures
- colours or different sized font
- a hidden message
- a clear message
Your slogan might include:
- music
- a short phrase or question
- a hidden message
- a clear message
You may use the organizer below, an audio recording, or another method of your choice.
Complete My Company Organizer in your notebook or use the following fillable and printable document to help you get started.
| Company name: | |
|---|---|
| What do you do? | |
| What do you sell? | |
| Your logo: | |
| Your slogan: |
Reflection
How do you feel about what you have learned in this activity? Which of the next four sentences best matches how you are feeling about your learning? Press the button that is beside this sentence.
I feel…
Now, record your ideas about your feelings using a voice recorder, speech-to-text, or writing tool.