Minds On
What are slogans and logos?
Some companies use advertisements that include slogans and/or logos. What is a slogan? What is a logo?
Press the ‘Answer’ button to check your understanding.
Slogans:
Slogans are short and memorable phrases that are used in advertising.
Logos:
Logos are a symbol or design that companies use to sell their products.
Student Success
Think-Pair-Share
Examine the following image.

After reviewing the image, reflect on the following questions:
- Do you recognize this?
- Where have you experienced this?
- How does it capture your attention?
Press the ‘Answer’ button to check your understanding.
The image is the logo of the brand Lego. The Lego Group is a company that makes
plastic bricks. These bricks can be used to build different types of objects.
Questions
- Companies use different techniques to create interesting logos and slogans. For
example:
- rhyming words
- music
- words
- pictures
- colours and font
- What did you learn about the Lego company?
- What do you notice about their logo and slogan?
Note to teachers: See your teacher guide for collaboration tools, ideas and suggestions.