Types of advertising

Brainstorm

Brainstorm

Brainstorm different types of advertisements. For example, print, social, video, radio, etc.

Different companies use different types of advertising for their products/services.

Why do you think companies choose specific types of advertisements?

Explore the advertisement for Captain Clawz cereal. What do you notice?

Does the advertisement catch your attention?

Have you experienced other types of advertisements for cereal? (For example, television commercials, magazine advertisements, etc.)

Product advertisement

Student Success

Think-Pair-Share

Companies use different kinds of techniques in their advertisements. For example:

• pictures
• music
• short phrases or slogans
• bold text

Explore the product advertisement below. What do you notice?

How could you improve the advertisement?

• What type of advertisement would be best for the products you choose?
• Why is this the best way to advertise?

Note to teachers: See your teacher guide for collaboration tools, ideas and suggestions.

Student Success

Think-Pair-Share

Explore and find five product advertisements. Where did you find each advertisement?

Use the Types of Advertising Organizer or use another method of your choice to record your products. After completing your list, think about the following questions:

How did each product advertisement get your attention?

If you could change one of the product advertisements, which one would you choose? Why?

Types of Advertising Organizer

Types of Advertising
Product	Print	TV	Social media	Radio

Press the Activity button to access the Types Of Advertising Organizer.

Activity (Open PDF in a new tab)

Note to teachers: See your teacher guide for collaboration tools, ideas and suggestions.

Creating an advertisement

Choose one of the products from your Types of Advertising Organizer in the Action section. Create a poster advertising the product, or make an audio recording describing your product.

Include:

• product name
• description of what it does
• target audience (who would buy it)

Complete the Commercial Planning Sheet fillable and printable document to help you get started.

Press the Activity button to access the Commercial Planning Sheet.

Activity (Open PDF in a new tab)

Reflection

How do you feel about what you have learned in this activity?  Which of the next four sentences best matches how you are feeling about your learning? Press the button that is beside this sentence.

I feel...

I have an excellent understanding of the concepts   I have a very good understanding of the concepts   I have some understanding but need to review some more  my understanding of the concepts needs a lot more work

Now, record your ideas about your feelings using a voice recorder, speech-to-text, or writing tool.