The power of advertising!

Let’s explore the following episode of 16 Hudson called “Luc’s Super Shoes.” In this episode, Luc wants to be part of the Field Day track relay team, but he feels that his new pair of shoes are lucky. As you examine the video, use the following questions to guide your reflection:

  • What makes “super shoes” super? How are they different from other shoes?
  • Who are these “super shoes” for? How do you know?
  • What happens to Luc’s confidence when his “super shoes” get stuck in the mud?
  • What does Luc learn during the relay race? Does Luc need to wear “super shoes” to be a fast runner?

Advertising strategies

Advertisers use different strategies to make their products appealing.

In the video "Luc's Super Shoes," the shoes had a catchy name ("super shoes") and a fancy design. What did Luc believe the shoes would help him do?

Action

Think about it

Examine the following slogans:

Have you heard of or seen these slogans before? Where?

A slogan is a short phrase used to catch your attention, just like the ones you just examined. Advertisers use slogans to help sell their products or services.

Press the ‘Discovering the slogans’ button to learn more.

The logos and slogans that you just explored represent the following companies:

  • The first image in the carousel represents the logo and slogan of the sports retail company, Nike.
  • The second image in the carousel represents the logo and slogan of the Canadian coffee chain, Tim Hortons.
  • The third image in the carousel represents the slogan of the fast food chain, McDonald’s.

You may have recognized some of these popular logos and slogans. Each company/organization used images or phrases to create a brand identity that make them unique.

Task: Examining different types of media

Advertisers use different ways to sell a product or a service. Let’s explore a few:

  • a television news broadcast uses information about events and film or video clips from real locations around the world
  • a printed ad uses words and pictures

TV news broadcast

Explore the following TVOK News broadcast called, “Olympic Jedi Masters.”

What kinds of elements were used in the video that captured your attention?

Press the ‘Discovering broadcast elements’ button to find the answers.

Elements used in TV news broadcasts to capture the audience’s attention:

  • music
  • sound effects
  • photos with real people
  • real videos about real events around the world
  • moving text
  • interesting background
  • interesting topic

Print ad

Another type of media is a print ad that you might find in a magazine, flyer, billboard, or newspaper. Consider the following ads.

  • Where have you noticed them before?
  • What did you like about them?

Press the ‘Discovering print ad elements’ button to find the answers.

Elements used in print ads to capture the audience’s attention:

  • celebrities
  • colour
  • food
  • different fonts
  • bolded text

Comparing TV news broadcasts and print ads

Let’s consider the two types of media we just explored. Compare what you noticed in the TV news broadcast and the print ad.

You may choose to record your answers in your notebook using a Venn diagram like the one in the following image. Keep the middle circle for elements that you found in both types of media. You can also record your responses using a descriptive audio clip, speech to text software, or another method of your choice.

Which type of media did you prefer?

Consolidation

Creating a print or audio ad

It's time to create your own advertisement. Select a product and choose whether your advertisement will be in print, audio, or video.

What do advertisers think about when creating an advertisement for a product?

They ask questions like:

  • Who is the target audience?
  • What kinds of elements will I include?
  • How kind of information is important to include?

Your audio advertisement might include:

  • music or sound effects
  • a slogan
  • words and phrases to describe your product

Your print advertisement might include:

  • photos with real people
  • an interesting background
  • different fonts
  • bolded text
  • a slogan or a short phrase

You can create your ad using paper, the computer, a descriptive audio clip, or another method of your choice.

Review your learning

Take a moment to review your learning. Reflect on the ad you have created and consider the following questions. You may record your responses using a method of your choice.

  • What elements does your ad use to sell your product?
  • What are you most proud of about how your ad turned out?
  • What might you do differently next time?

Reflection

How do you feel about what you have learned in this activity?  Which of the next four sentences best matches how you are feeling about your learning? Press the button that is beside this sentence.

I feel...

Now, record your ideas about your feelings using a voice recorder, speech-to-text, or writing tool.