Minds On

Marketing a product

Companies use different techniques to sell and promote (also known as ‘market’) their products to a specific audience.

Student Success

Think-Pair-Share

Think of examples of different types of products. Record your ideas on paper, with an audio clip or another method of your choice.

Note to teachers: See your teacher guide for collaboration tools, ideas and suggestions.

Action

Advertising and marketing strategies

Find three examples of product advertisements. These can be in the form of a radio advertisement in script or audio form, magazine advertisement, commercial etc.

For each of the three examples, consider the following:

  • Who is the audience and how do you know?
  • What is the purpose of the advertisement?
  • What techniques are used to market the product?

Complete the Examples of Advertisements Worksheet in your notebook or using the following fillable and printable document.

Examples of Advertisements Worksheet
Example 1
Who is the intended audience? How do you know?
What is the purpose of this advertisement?
What techniques are used to market the product?
Example 2
Who is the intended audience? How do you know?
What is the purpose of this advertisement?
What techniques are used to market the product?
Example 3
Who is the intended audience? How do you know?
What is the purpose of this advertisement?
What techniques are used to market the product?

Press the ‘Activity’ button to access the Examples of Advertisements Worksheet. 

Activity(Open PDF in a new window)

Consolidation

Creating your own advertisement

Find an example of an existing advertisement. Identify the purpose, intended audience and techniques used. Now, it's time to create an advertisement for the same product, but for a different audience and purpose.

Use at least four different advertising techniques to market your product.

For example:

  • pictures or photos
  • short phrases or a slogan
  • rhyming words
  • bold text
  • important information about the product

Compare your advertisement, purpose, intended audience, and techniques to the original.

Complete the Original Ad and My Own Ad  in your notebook or using the following fillable and printable document.

Original Ad and My Own Ad
Example of an advertisement My advertisement of the same product
Original intended audience My intended audience
Original purpose My purpose
Techniques used to market the product My techniques used to market the product

Press the ‘Activity’ button to access the Original Ad and My Own Ad. 

Activity(Open PDF in a new window)

Let's Reflect

What did you notice about the original advertisment and your own? What were some of the similarities and differences?

How do specific techniques help advertise products to different target audiences?

Reflection

How do you feel about what you have learned in this activity?  Which of the next four sentences best matches how you are feeling about your learning? Press the button that is beside this sentence.

I feel...

Now, record your ideas about your feelings using a voice recorder, speech-to-text, or writing tool.