Minds On

Who’s it for?

In this episode of Leo’s Fishheads, Leo learns about the Head Start program which helps Blanding Turtles by using radio signals on their shells. This program helps to create new wetland habitats that can sustain populations in the future. As you explore the video, search for evidence to help you answer this question:

Who is the target audience for this episode of Leo’s Fishheads, "Turtle Radio"?

Student Success

Think-Pair-Share

What is the purpose of this video? Who is the target audience? If possible, share your thinking with a partner.

Note to teachers: See your teacher guide for collaboration tools, ideas and suggestions.

Purpose and audience

Next, we will explore an infographic. An infographic is a graphic representation of information. It is detailed, with different font sizes, written information, and illustrations or images.

The title of this infographic is Sea Lamprey: An Invasive Species. Explore the infographic. Use evidence to decide who is the target audience for this infographic.

The graphic identifies the size of the sea lamprey as 47 inches. It indicates their specific features. These features: no jawbone, two close dorsal fins, seven gill openings and a large round mouth. The sea lamprey is native to the Atlantic Ocean and its freshwater branches.



What is the purpose of this infographic?


Student Success

Think-Pair-Share

Consider the following questions:

  • Who did you decide was the target audience for the video?
  • How about for the infographic and description?
  • Were they the same or were they different?
  • Did they both have the same purpose? If not, how were they different?

Note to teachers: See your teacher guide for collaboration tools, ideas and suggestions.

Action

Conveying a message

Flyers are types of advertisements that use any combination of images, words, font, frame, size, and placement. The audience only accesses the advertisement for a few seconds. The audience does so while flipping a page in a magazine or while scrolling past on a social media page or other digital apps. The advertisement and message need to be short and catchy to grab the audience’s attention.

Making an advertisement memorable isn’t the only challenge for a designer. They must also choose the best type of media based on the purpose and target audience.

In the Minds On section, you explored the purpose and target audience for a video and an infographic on the same topic. These contained lots of detailed information. Let’s continue our exploration of media texts by comparing two flyers with short, concise messages.

Identifying purpose and audience

Both flyers are advertising a School Tree Planting Event that will take place in the school yard, beginning at 9am on March 15th. Explore the two flyers and/or their descriptions.

Description of flyer one:

A flyer is on a computer screen. It has a dark background. There are various abstract shapes, as well as short and long lines to show firework patterns in each of the corners of a portrait-oriented flyer. Two small, circular designs appear along both the top and bottom. In the centre of the flyer, there is text advertising for the event.

School Tree Planting Event – Flyer #1

The text is written in separate lines, as follows:

  • School Yard (in small italic font)
  • Protect the Earth (large font)
  • Tree Planting Event (large font)
  • Go Green (large bolded font)

Description of flyer two:

A flyer is on a computer screen. It has a light background with alternating small white and confetti dots. The white and confetti dots are falling from across the top of the flyer. There is, also a row of trees covering the bottom of the flyer. In the centre of the flyer, there is text advertising for the event.

School Tree Planting Event – Flyer #2

The text is written in separate lines, as follows:

  • Be Keen and Go Green (thin, upper case letters)
  • Plant Trees (large, bolded font)
  • in the school yard (upper case letters)
  • 9am March 15th (upper case letters)
  • All are welcome (small upper case letters)
  • Help support the school community (small upper case letters)

Student Success

Think-Pair-Share

Working with a partner if possible, consider the following questions:

  • What is the purpose of the flyers?
  • What kinds of elements were used in each flyer? (for example: images, words, font, frame, size, placement)
  • Who was the target audience for each flyer?

Note to teachers: See your teacher guide for collaboration tools, ideas and suggestions.

Designing for a target audience

A flyer needs to be created to advertise a school meeting which will focus on tree planting. Would you use one of the flyers that you explored above? Do you believe that these flyers would appeal to those in school? What would you change about the design to make it more appealing to children? Using a method of your choice, record your answers to the following questions:

  • What would you change and what would you leave the same?
  • Would you create a flyer or an announcement instead?
  • Outline why you chose to make those changes.

Do you believe the second flyer has a different target audience? Why or why not?  

Consolidation

Choosing a media form

There is a special event that needs to be announced to the people who go to the library. There are three groups of people that you have identified. This means that there are three target audiences. The groups are:

  • Adults
  • High School Students
  • Children (who are usually at the library with an adult)

You can select the use of any type of media to make this announcement. Examples are a slideshow presentation, an audio recording, a television commercial, a video, an infographic, a poster, or a flyer. Which type of media would you choose for this specific announcement of the special event at the library? Would you choose the same type to appeal to all three audiences? Explain your reasoning. What elements would you choose to include for each target audience?

Complete Media to Explain New Library Event in your notebook or use the following fillable and printable document. You can also record your thoughts in an audio clip or use another method of your choice.

Media to Explain New Library Event

Target Audience

Media Elements / Media Form

Reasoning

Adults

High School Students

Children

Press the ‘Activity’ button to access Media to Explain New Library Event.

Reflection

As you read through these descriptions, which sentence best describes how you are feeling about your understanding of this learning activity? Press the button that is beside this sentence.

I feel…

Now, record your ideas using a voice recorder, speech-to-text, or writing tool.

Press ‘Discover More’ to extend your skills.

Create an advertisement for an upcoming event at the library. The event is an “author reading.” This is an event where an author of a book reads excerpts from the book and answers questions.

You can create your advertisement as a flyer or an announcement. Record your work using a method of your choice.