What is a brochure?

Brainstorm

Brainstorm

If someone is planning on travelling to a new place, what kind of media text could they use for information?

One type of media text they could use is a travel brochure.

Time to brainstorm. What is a brochure? What is the purpose of a brochure?

Press the ‘Answer’ button to access the purpose of a brochure.

Answer

A brochure is an informational text that is used to showcase a service or product. It provides the consumer with all the information they may need to make an informed decision. Although brochures continue to be printed, they are also available in digital formats.

Types of brochures

Brochures are a great way for companies and organizations to sell their product or service. Types of brochures include:

• travel
• pet services
• meal services
• university and college information
• health care information

Task 1: What is a travel brochure?

If you’re in the travel business, you need a good travel brochure. The purpose of a travel brochure is to attract customers to explore a specific destination and what it has to offer. It is usually packed with helpful information that will help someone to learn more about a place that they haven’t visited before. How do you select what information to include? Let’s find out!

Choose a country you are interested in learning more about. Research and find travel brochures about that country. Pick one to analyze and use the following questions to guide your observations.

1. What destination is the brochure created for?
2. What information does the brochure contain?
3. What images or interactive elements (e.g., video and/or audio files, slideshows, or animations) does the brochure have?
4. How does the travel brochure attract customers to visit this particular destination?
5. Do you think the brochure you picked is effective?

Record your findings in an audio recording, on paper, or on the computer.

Task 2: Wish List

Brainstorm

Brainstorm

Think about an activity you have always wanted to do! For example, have you ever wanted to scuba dive or snorkel? Bungee jump or skydive? Make a list of five activities that you want to try.

Use the Internet to search for a travel brochure that contains one or more of your “dream” activities. Where can you go to do these activities? Does the brochure give enough information about these activities?

Task 1: Create a travel brochure

Create a travel brochure for a province or city in Canada. Keep in mind that the objective of a travel brochure is to attract customers and provide them with information that will entice them to choose this destination for their next vacation.

Start by doing some research on the province or city. Your brochure should contain relevant and up-to-date information about the destination as well as any, deals, packages, or tour adventures you have to offer.

Your brochure should include the following elements:

• the name of the destination and some fun facts (e.g., what is the province or city famous for?)
• places to visit and things to do
• images and/or videos of the city (e.g., flag, attractions, famous landmarks, etc.)
• maps (a still or animated version)
• the weather
• food districts and/or popular neighbourhoods to visit
• why someone should visit

You may use the graphic organizer below to plan and/or design your travel brochure. Record your ideas using a method of your choice.

Use the following fillable and printable document, Travel Brochure Brainstorm to plan your travel brochure. You can also record your ideas in your notebook.

Once you have completed the graphic organizer, you are ready to put your brochure together. What format have you decided to use? There are many websites that offer free and customizable travel brochure templates.

If you choose to create a video brochure, develop a script that contains the various elements we came up with (i.e., the Success Criteria for your travel brochure).

Complete the Travel Brochure Template in your notebook or using the following fillable and printable document.

Press the Activity button to access the Travel Brochure Template.

Activity (Open PDF in a new tab)

Task 2: Reflection

Swap brochures with a partner, if possible. If not possible, use the following reflection questions for your own creation.

1. What are the elements that make this an attractive travel brochure?
2. List three things that you learned about this particular destination.
3. What are two things and/or elements that would make this brochure more effective at attracting new customers?

Reflection

As you read through these descriptions, which sentence best describes how you are feeling about your understanding of this learning activity? Press the button that is beside this sentence.

I feel...

I have an excellent understanding of the concepts I have a very good understanding of the concepts I have some understanding but need to review some more my understanding of the concepts needs a lot more work

Now, record your ideas using a voice recorder, speech-to-text, or writing tool.