Products and celebrity endorsement

Brainstorm

Who endorses which product?

Name some specific products and their associated celebrity endorsers. Use the product types provided in the following document and add your own too! Complete the Celebrity Endorsement Table using the following fillable and printable document. You can also complete this activity in your notebook or using the method of your choice.

Celebrity Endorsement Table
Product Type	Brand Endorsed	Celebrity
Candy
Fast Food Franchise
Sports Shoe
Cologne / Perfume
Car

Press the ‘Activity’ button to access the Celebrity Endorsement Table. 

Activity(Open PDF in a new window)

Research product placements

To what extent are product placements in various media found? What are the arguments for and against product placements?

As you research the issue of product placements, track arguments for and against the use of product placements in various media texts. Use a format of your choice to record your answers. Consider what is said about the effect and effectiveness of product placements.

A persuasive presentation

Using your research on product placements in media texts, answer the following question. Should product placements be allowed in movies and television (or other creative media texts)? Prepare a speech from your research. It should have three supporting points. Each point should have evidence to support your claims. End your speech with a call to action. This will tell your audience how you want them to react to the information.

Reflection

As you read the following descriptions, select the one that best describes your current understanding of the learning in this activity. Press the corresponding button once you have made your choice.

I feel...

I have an excellent understanding of the concepts I have a very good understanding of the concepts I have some understanding but need to review some more my understanding of the concepts needs a lot more work

Now, expand on your ideas by recording your thoughts using a voice recorder, speech-to-text, or writing tool.

When you review your notes on this learning activity later, reflect on whether you would select a different description based on your further review of the material in this learning activity.