Product packaging

Packaging use in marketing

How vibrant items may be appealing

Items that stand out may encourage people to try something new. When a product is appealing to someone they may be more inclined to try it. Advertisers may use colour and or scent descriptions to help encourage people to enjoy their product.

The importance of packaging

There are many reasons why the packaging of a product is important.

1. Packaging helps to keep the items protected and safe from any damage
2. Packaging helps to promote and display the product. It might describe the product inside, include instructions, or how to use the product. If it is food it might indicate the ingredients or nutrition facts.
3. Packaging helps to attract the intended audience. The advertisers select specific fonts, keywords, colours, materials, and designs to appeal to their intended audience.
4. Packaging helps to separate a product from other similar products.

Packaging in advertising

Does packaging really influence how we think about products?

Select a product of your choice and investigate how the company uses packaging to market their product.

Record your findings using a method of your choice.

 

Use the following questions to guide your research:

• What information is included on the package?
• What might certain information on a package symbolize about a product?
• How can a company make their packaging stand out?
• What might the use of the packaging say about a product or service offered?
• Are these components used in combination with other marketing practices?

Design a new product to help others

Design a product of your choice! 

Describe your product (how it is helpful/useful) and describe how you would design its packaging.

Consider:

• What information you would include on the package
• The message you want to share about the Product
• How you would design the package

Explain your choices and design elements, and how they work together to convey a specific message to your intended audience.

Create a poster, a package example, a detailed written or audio description, or another method of your choice to share how you would create the package for your product. 

Reflection

As you read the following descriptions, select the one that best describes your current understanding of the learning in this activity. Press the corresponding button once you have made your choice.

Now, expand on your ideas by recording your thoughts using a voice recorder, text-to-speech, or writing tool.

When you review your notes on this learning activity later, reflect on whether you would select a different description based on your further review of the material in this learning activity.