Minds On

Learning about logos


Share your thoughts

Consider the following images. What do you notice?

A sample of four colourful, flat abstract images: 1. A purple, green and yellow person icon within a red circle. 2. Simplified profile of a head with a a brain graphic. 3.Fun stylized words "shop local" on a word balloon with leaves. 4. 4 stylized graphic people reaching for a sky of circles.

These are called logos. What do you know about them?

Consider your own experience with logos and then respond to the following questions.

  • What are logos used for?
  • What do logos communicate?
  • How do logos help to promote a product?
  • What makes a logo effective?

You can record your ideas using a method of your choice.


Exploring logos

Logos can be comprised of one or more of the following:

  • Symbols
  • Shapes
  • Words
  • Mascots
A tree, bee, trophy, rocket, leaf and a word balloon with a lightning symbol inside.

Research different logos and their associated companies and consider the following:

  • How would you describe the logo? Does it include symbols, words, or mascots?
  • What product or service does this logo represent? How do you know?
  • Do you think this logo will entice people to buy the product or service? Why or why not?

Record your responses using a method of your choice.

Creating logos

Design a new logo for one of the companies you explored through your research. You can create your logo using any method of your choice such as a digital app, slides, paper, etc. Explain your design and the reasons which support your design choices.

Complete the Logo Design in your notebook or using the following fillable and printable document.

Company name: (Blank)

Student’s name: (Blank)

Press the ‘Activity’ button to access Logo Design.


Logo scavenger hunt

Search for logos around your learning space. How many can you find?

Select one of the logos you discovered. Then, complete the following Describe Your Logo template or use another method of your choice to record your information and ideas.

Describe Your Logo
Is the logo comprised of symbols, shapes, words, mascots, or a combination of these elements? Why do you think the author/designer decided to include these elements?
What does this logo represent?
Do you think this logo is effective? Why or why not?

Press the ‘Activity’ button to access Describe Your Logo.


Consolidate your knowledge about logos

Reflect on the following questions.

  • What have you learned about creating logos?
  • What kinds of features make a logo effective?


How do you feel about what you have learned in this activity? Which of the next 4 sentences best matches how you are feeling about your learning? Press the button that is beside this sentence.

I feel...

Now, record your ideas about your feelings using a voice recorder, speech-to-text, or writing tool.