Minds On
Images… with a message?
Student Success
Think-Pair-Share
If possible, with a partner examine the images and video below. For each one, notice how you feel while viewing it.
Is there a message in each image? If so, what do you think it is?
Note to teachers: See your teacher guide for collaboration tools, ideas and suggestions.
Source: Screengrab of Minion toys from McDonald’s - Happy Meal and the Minions, McDonalds Arabia, McDonalds Corporation, URL: https://www.youtube.com/watch?v=l5Se4ez9sgM, Published 09/09/2013, Accessed 18/01/2021.
How does this image make you feel?
Source: 4Minion holding GoGurt product: Screenshot from GoGurt TV Commercial, 'Despicable Me 2,' Mindshare , General Mills Inc., URL: https://www.ispot.tv/ad/7nGI/gogurt-despicable-me-2, Published 2013, Accessed 08/12/2020.
Now that you have examined the images, how did they make you feel? What is the message? Who do you think they were made for (kids, parents, teachers, grandparents)?
Do you know what these types of images are called? They are called advertisements.
Action
Elements of an advertisement
In this lesson, we will explore what is in an advertisement and how to create one.
Compare the two advertisements. Which one do you think is a better advertisement? Explain your thinking. If possible, discuss with a partner.
Some things you may have noticed:
- a title
- a message
- information and details to support the message
- colour, text, images, and symbols
Advertisements are created for different reasons. In this case, the advertisement was created to share information about the Tumbletown Street Festival.
Consolidation
Design a poster!
Option A:
Design a poster advertisement for an item of your choice. It could be your favourite book or movie or something that you like to do after school.
Option B:
Write a short script for a commercial about your selected item or event.
Poster design
Use the Advertisement Graphic Organizer to help you plan out your advertisement.
- What are you advertising?
- What’s your message?
- Whom is your message for?
- How will you get people’s attention?
- How will you present your advertisement?
Press the Activity button to access Advertisement Graphic Organizer.
Activity (Open PDF in a new tab)Do you feel that this is your best work? Explain your thinking.
Reflection
How do you feel about what you have learned in this activity? Which of the next four sentences best matches how you are feeling about your learning? Press the button that is beside this sentence.
I feel...
Now, record your ideas about your feelings using a voice recorder, speech-to-text, or writing tool.