Exploring media

There are many different reasons to enjoy media. For example, sometimes we enjoy media to learn. Other times we enjoy media to be entertained. Can you think of other reasons why we enjoy media?

There are also many kinds of people who enjoy media. For example, some media is created for adults and other media is created for kids. How can you tell if a piece of media has been created for kids?

Let’s explore some different forms of media and try to identify who the media has been created for (the audience) and why the media has been created (the purpose).

Let's explore the game Peekaboo Pugs – Cutie Pugs.

Answer the following questions:

• Who would enjoy this game?
• Who would learn from this?
• What age group is this game intended for?

Now, let's explore the game Music is Everywhere – Ping and Friends

Answer the following questions:

Consider the following questions about the game Music is Everywhere – Ping and Friends.

• What is purpose of this game?
• Who would enjoy this game?
• Who would learn from this game?

Complete the Game Analysis Chart in your notebook or using the following fillable and printable document. You can choose another method of your choice to record your ideas.

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Analyzing media texts

Media texts are created with a specific purpose and an intended audience.

Purpose: This is the reason the media was created. The purpose of a media text may be to sell you a product (such as a toy in a magazine), to entertain you (a tv show, radio, or movie) or to provide information.

Intended Audience: This is the group of people that the media is trying to reach. For example, some commercials are meant to appeal to children and some commercials are meant to appeal to adults.

Task 1: Examining media text

Examine the following media text. With a partner or on your own, answer the following questions:

Complete the Media Texts Analysis Chart in your notebook or use the following fillable and printable document to record your responses to the following questions. You can also create an audio clip or use another method of your choice.

• What is the purpose of this media text?
• What audience would like this cereal and why?
• What age group are they targeting?
• What do you notice about the text and pictures on the cereal box?

Task 2: Examining media text

Let’s examine another example!

Complete the Media Texts Analysis Chart in your notebook or using the following fillable and printable document to record your responses to the following questions. You can also create an audio clip or use another method of your choice.

• What is the purpose of this media text?
• What audience would like this cereal and why?
• What age group are they targeting?
• What do you notice about the text and pictures on the cereal box?

Promoting a new toy

Imagine that you are the head of a toy company and you want to sell a new toy!

Choose what type of toy you are going to sell.

Designing an advertisement

Design an advertisement for this toy. Your advertisement could be a commercial, a poster, or a radio message. Identify the strategies you will use to appeal to the audience for this toy.

Complete the Toy Brainstorming Graphic Organizer in your notebook or using the following fillable and printable document. You can also use another method of choice to create your plan.

Consider the following questions to help you design the advertisement for your toy. Record your answers in the chart.

Reflection

How do you feel about what you have learned in this activity?  Which of the next four sentences best matches how you are feeling about your learning? Press the button that is beside this sentence.

Now, record your ideas about your feelings using a voice recorder, speech-to-text, or writing tool.

Press ‘Discover More’ to extend your skills.

Discover More